01 · The Maison
Brand Positioning
Giovani began in 1988 with a single conviction: that the world's finest tailors deserve a single, trusted source for the world's finest cloth.
— Weaving Trust, Since 1988.
✦ Established 1988 ✦ Brand Guidelines · Volume I
Brand Guidelines
LOGO · COLOR PALETTE · TYPOGRAPHY
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Giovani — Brand Guidelines · Vol. I
maison · couture · cloth · maison · couture · cloth ·
02 · Manifesto
Weaving trust into every cloth since 1988 — a quiet promise between the loom and the tailor.
03 · Tone of Voice
How the maison speaks.
01
Refined,
not ornate.
02
Quiet,
not silent.
03
Confident,
not loud.
04
Tactile,
not decorative.
05
Considered,
not slow.
06
Heritage,
not nostalgic.
In summary
Every word should feel timeless, precise and quietly confident.
04 · Identity
The mark. A monogram, a wordmark, a seal.
Reversed · On obsidian
Primary · On ivoryWordmark + Tagline Lockup
Clear space · 1× cap height · Tagline must remain set
Minimum size
Print · 18mm
Digital · 40px
Misuse — never do this
Don't stretch
Don't tint
Don't outline
05 · Palette
Five neutrals. Drawn from the loom, the room, and the night.
01 · Primary background
Black
HEX
#000000
PANTONE
Black 6 C
CMYK
70 65 60 90
USAGE
Primary background
02 · Primary base
Ivory
HEX
#F5F1EA
PANTONE
Warm Gray 1 C
CMYK
4 5 8 0
USAGE
Primary base
03 · Accent · ceremonial
Champagne Gold
HEX
#B8965A
PANTONE
871 C
CMYK
25 38 78 5
USAGE
Accent · ceremonial
04 · Secondary · editorial
Greige
HEX
#B8B0A4
PANTONE
Warm Gray 4 C
CMYK
15 17 22 5
USAGE
Secondary · editorial
05 · Muted · structural
Charcoal
HEX
#000000
PANTONE
Black 7 C
CMYK
55 50 50 50
USAGE
Muted · structural
06 · Typography
Two voices. One in serif, one in silence.
Aa Bb Cc
Display · Cormorant Garamond
Aa
"A serif of restraint."
Weights · Regular 400, Medium 500
Tracking · -2% display, -1% subhead
Use for · Headlines, pull quotes, the name.
Text · Inter
Aa
A grotesk that disappears.
Weights · Light 300, Regular 400
Tracking · +1% body, +28% eyebrow caps
Use for · Body, captions, navigation, labels.
Type scale
112pxThe quiet maison.Display · H1
64pxThe quiet maison.Headline · H2
40pxThe quiet maison.Subhead · H3
20pxThe quiet maison.Body · large
16pxThe quiet maison.Body · regular
11pxThe quiet maison.Eyebrow · caps
07 · Applications
The maison in the world. Small gestures, made carefully.
01 · Application
Stationery
Embossed gold monogram on uncoated 350gsm ivory cotton stock. Wordmark in Cormorant Garamond, tracked at -2%.
02 · Application
Garment label
Woven satin label in ivory with champagne gold thread monogram. Sewn into the inseam of every metre.
03 · Application
Packaging
Heavy cream cotton carrier, gold-stamped GF mark on the long side. The bag becomes the keepsake.